19 Nov 14 Facebook Tips to Fuel Your Success
In recent years, Facebook Ads have successfully managed to transform the marketing spectrum in a dramatic way. If you haven’t jumped on the bandwagon just yet, We Are What We Share is here to help. Read our Facebook Ad Tips below to get started!
14 Tips to Successful Facebook advertising
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- Before you do anything else sit down and decide what your goals are – Pinpointing what your end goals are is absolutely crucial to your Facebook marketing strategy. Think about the outcome you’d like to achieve as a result of setting up your advert.
- Pack Your Headlines and Content with Meaning – Bear in mind that your Facebook Ad needs to compete with millions of posts every minute. So, in order to succeed you’ll need to make your content sound attractive enough to get people to click. Have a look at our Content Tips below!
- Come up with short headlines – Write concise headlines that are straight to the point and speak to your audience. Try and keep it 5 to 7 Words long.
- Write Content that explains Your headline better – Try and write content which is concise and explains your headline better in under 90 characters.
- Use Emojis – Make use of these expressive little icons where you see fit, but don’t over do it.
- Use HashTags – Insert hashtags to help you strengthen your company’s branding and link similar topics.
- Use Eye-Catching Images, Videos or Gifs –To the majority of us, Images, Videos and Gifs speak louder than words. Choose one that represents the product or service you’re trying to promote. Have a look at our visual content tips below!
- Make use of Your Photos and Facebook’s Stock images – If you haven’t got time to take your own photos, flick through Facebook’s stock images via ShutterStock instead.
- Keep Facebook’s 20% rule in mind –Bear in mind that Facebook only allows you to have 20% text on an image. So, if you’re putting text on your image, you should come up with an effective headline.
- Use Short and Relevant Videos or Gifs –You should use Videos or Gifs that serve to explain your product or service better, provided that you have them at hand. Videos and Gifs are proven to capture your audience’s attention more.
- Use a relevant call-to-action – Add a relevant call to action. Facebook features 9 different call to actions, make sure you select one which meets your end-goal.
- Link to a relevant page on your website –Most importantly you should link your call to action an existing page on your website which will allow your viewers to land on the page they’re interested in seeing.
- Target Your Facebook Ad to the right People – Reach out to a demographic that matters. Segmenting your market can help you reach the right type of customers.
- Increasing engagement by using Facebook Ads – Since the social media platform’s inception, Facebook has come a long way and progressively turned the advertising world upside down by providing marvellous tools and insight for people to use in order to reach their potential customers. We Are What We Share are experts in social media marketing and can help you brand your company and attain more clients than ever before. Contact Us for content for social media and Social media management today.
For a free consultation on how to use Facebook to grow your business, contact us here.
